Informa Connect selects as Exclusive Fitness Partner for Buildings Week Virtual Conference

For Immediate Release

Informa Connect selects as Exclusive Fitness Partner for Buildings Week Virtual Conference. it has entered into an MOU to provide virtual fitness and health content that will be scheduled throughout the conference at Buildings Week, November 30 - December 4, 2020.

TORONTO, November 26, 2020 -- Each year, The Buildings Show and BUILDEX Alberta, a top tier event that draws thousands of design, construction and real estate professionals across Canada, provides a platform for attendees to discover leading products and innovation. This year, event organizers Informa, have partnered with to bring customized virtual fitness classes at the conference for the 6000+ attendees and 300+ exhibitors. 

Studies have shown that exercise raises energy levels, combats stress, battles fatigue and improves general well-being and productivity. Understanding the benefit and growing interest in health and fitness, the show organizers selected to provide fitness content delivered during breaks at the conference.’s customized content includes desk yoga, perfect posture, golf workout, boxercise and 7 minutes till you drop, each designed to address the need and benefit of motion and movement throughout the digital days.

“Finding ways to stay active and fit is harder today than ever in the wake of the pandemic, and more important than ever for both our physical and mental health,” says Adrian Capobianco, CEO MOSHN Life Tech. “Forward looking companies and organizations like our partners at Informa are looking for ways to help keep people engaged and partners like MOSHN can help do that.” 

With many people working from home and travel on hold across the country, many businesses and employees struggle to find ways to connect, network and support productivity. The personal fitness and health tech market provides a great opportunity to motivate and connect people, but currently dominated by a few very expensive players. is on a mission to change that and bring affordable customized fitness to the masses leveraging technology and unique content to create the most effective and supportive fitness alternative. MOSHN Life Tech’s fitness model is different when compared to others in the market, uniquely combining smart hardware, live and on demand content through their mobile app and 1-to-1 access to personal trainers. 

“We always look for innovative and interesting ways to engage our audiences and MOSHN helped us to do that as our fitness and health partner for this conference”, says Lisa Barnes, Director at Informa Connect. 

The app is currently available for free download in the Apple App Store. Sign up as a trainer at . The MOSHN Max2 wearable tech and M1 shoe is available for holiday pre-order at

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About MOSHN Life Tech is a complete eco-system that empowers people to live a fit and healthy lifestyle through personalized affordable fitness. Our vision at is to make the world a healthier place through personalized fitness for all and enable members to live a healthier life. users have access to tailored training content, both live and on-demand with personalized access to top coaches and trainers for premium members. Connecting proprietary wearable technology with the app allows users to track personal fitness progress, meet coaches, connect with friends and live a healthier life through an affordable and easily accessible platform. hardware and app enable coaches and trainers to connect to their existing community and meet new trainees while providing the ultimate fitness experience for their followers. Combining data and the CRM engine, trainers and coaches can lead live and on-demand fitness classes as well as build personalized fitness programs for premium members. 

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