3X Paralympian Josh Cassidy Joins MOSHN.fit as Company’s CMO – Chief Motivational Officer

For Immediate Release

Health Tech start-up focused on personalized, affordable fitness technology

TORONTO, November 26, 2020 -- MOSHN Life Tech is set to revolutionize the at home fitness market, coupling powerful app integration with the value of connected health devices and wearables.

MOSHN.fit is pleased to announce that Josh Cassidy a three-time Paralympic athlete, 31-time Canadian champion and world record holder will be joining Michael ‘Pinball’ Clemons as part of the executive team and partner in the business as the company’s Chief Motivational Officer. With his notable category experience and motivational skills, Cassidy will help create awareness
for the MOSHN.fit brand and drive specific strategic initiatives across sport, wellness, global events and related social causes.

“Josh has faced more challenges than many and he’s faced it with a passion and energy for life. He’s crushed these challenges to be the best in the world at what he does.” says Adrian Capobianco, CEO MOSHN Life Tech. “Josh is a source of motivation and inspiration for each and every one of us in our daily lives. As our CMO he will bring this energy, passion and positivity to help motivate our community to achieve a healthier and happier life.”

The personal fitness and health tech market is a huge opportunity but currently is dominated by a few very expensive players, MOSHN.fit is on a mission to provide affordable personalized fitness to the masses leveraging technology and personalized content to create the most effective and supportive fitness alternative. MOSHN Life Tech’s fitness model is different when compared to others in the market, uniquely combining smart hardware, content through a personalized app and 1-to-1 access to personal trainers.

“Fitness has been a big part of my life. Beyond training for the Olympics and various races around the world, it provides an important purpose in life, health and positive outlook of what’s possible. This is important for everyone, particularly today as we all deal with lockdowns, social distancing and being away from friends and family,” says Josh Cassidy, Chief Motivational Officer at MOSHN.fit. “Today it is harder than ever to get personalized affordable fitness options for those looking to both get healthy but stay healthy, and motivation plays a large role in our personal success each day. While there are many stand-alone fitness apps, some fitness hardware offerings and virtual fitness content, few have pulled this together into a cohesive community driven eco-system like MOSHN.”

Thursday, November 26th, Cassidy will be participating in the AJC Peachtree Road Race, a race he has won three times in the past. This year, due to pandemic restrictions the race will be taking place virtually around the world, and Cassidy will be riding the race in Barrie, Ontario, along Highway 400 through HorseShoe Valley. His road race will be live streamed in the MOSHN.fit app for the first time ever giving viewers a real-time view of the experience.

The MOSHN.fit app is currently available for free download in the App Store. Sign up as a trainer at www.moshn.fit/trainer . The MOSHN Max2 wearable tech and M1 shoe is available for holiday pre-order at www.moshn.fit/order

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 About MOSHN Life Tech

MOSHN.fit is a complete eco-system that empowers people to live a fit and healthy lifestyle through personalized affordable fitness. Our vision at MOSHN.fit is to make the world a healthier place through personalized fitness for all and enable members to live a healthier life.

MOSHN.fit users have access to tailored training content, both live and on-demand with personalized access to top coaches and trainers for premium members. Connecting MOSHN.fit proprietary wearable technology with the app allows users to track personal fitness progress, meet coaches, connect with friends and live a healthier life through an affordable and easily accessible platform.

MOSHN.fit hardware and app enables coaches and trainers to connect to their existing community and meet new trainees while providing the ultimate fitness experience for their followers. Combining data and the MOSHN.fit CRM engine, trainers and coaches can lead live and on-demand fitness classes as well as build personalized fitness programs for premium members.

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